The Disappear Test · 15 questions · Under 3 minutes
Are You Still Your Company's CMO?
The decisions that got you to this level of revenue may now be the ceiling on the next one. The Disappear Test is a short assessment that shows whether marketing has quietly become the bottleneck, and whether it is ready to run without you.
15 questions. Under 3 minutes. Immediate results. Free.
I had told myself marketing was fine. Fifteen questions later I could see exactly where the business still ran through me, and what to hand off first.
This assessment will measure and improve three things
You will not just get a score. You will get an honest read on where marketing still depends on you personally, and what it would take to change that.
Marketing Leadership
Whether your senior people share one view of the customer, the priorities, and the plan. When they do not, every decision routes back to you.
Founder Independence
What actually happens to marketing if you step away for 30 days. This measures how much of the function still lives in your head rather than in the business.
Execution & Accountability
Whether initiatives get finished, who decides what marketing does not do, and how confidently you can trace your last customers back to the work that produced them.
Built by two operators who do this work.
Jim Reynolds
Fractional CMO at CMO2X
Spends his days helping founder-led companies move marketing out of the founder's inbox and into a function that runs on its own.
James Albright
Chief Development Officer at CMO2X
Works with owners of $1M to $25M companies to turn a founder-dependent marketing function into one that scales without them.
One of us sets the direction. The other makes sure it actually happens. That's the whole idea, and it's what this assessment measures.
Find out whether marketing is ready to run without you.
Fifteen questions, under three minutes, and an honest diagnosis of where the business still runs through you.
15 questions. Under 3 minutes. Immediate results. Free.
